Thirty-five years of sustainability and agro services, in one system.

Twenty years in sustainability, the last five building the carbon-removal field from three sides: as a researcher, as a policy adviser at the Negative Emissions Platform — where he helped draft the sector’s response to the consultation that became the EU CRCF — and on the buyer’s side, delivering high-integrity removal credits for a global climate solutions provider. Years of doctoral research in Life Cycle Assessment left him a habit this product inherited: reading the data behind a removal claim rather than taking it on trust. He leads the platform’s engineering — built on Marlisha’s and Heindre’s experience and input — and answers for every rule in the record.

Twenty-five years in sales and client relationships — property, automotive, security systems, food, education — with a track record built on repeat business and referrals rather than volume. Her method has never changed: understand the client, build trust, deliver, close professionally, and stay long after the deal is done. At CDR Hub she runs operations and the buyer side — onboarding, certificate administration, and the working relationships with the companies that have to report. Her personal rule has always been to under-promise and over-deliver; she was practising our brand line years before we wrote it.

A farmer before he was a salesman: cattle, sheep, poultry, horses and crops — and fifteen years selling to the people who raise them, in agricultural machinery, precision technology and crop health for some of the sector’s leading brands. At a leading agricultural group he tripled the client portfolio in his first year, on a simple method: turn up, demonstrate the product in the field, give honest agronomic advice, and let the results open the next conversation. At CDR Hub he grows the supply side — the farmers, programmes and biochar producers whose certificates live on the record — speaking to them as one of their own.